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Portal Cloud: The Key to Traditional Enterprises in the 5G Era

Portal Cloud: The Key to Traditional Enterprises in the 5G Era

Under the 5G tuyere, all walks of life will undergo changes, and it will open a new era of extensive interconnection of everything and deep human-computer interaction. Industry is becoming more and more Internet, the Internet is becoming more and more mobile, mobile Internet is becoming more and more situational, situational marketing is becoming more and more portal. For traditional enterprises, the 5G era is both an opportunity and a challenge. The top priority is to realize the digital transformation and upgrading of enterprises and seek new growth points and low-cost ways to obtain customers.

On May 21, 2019, Beijing Website Construction held a grand national roadshow for Chinese enterprises with the theme of "Enjoy the Future with Wisdom-The Way for Traditional Enterprises to Get Customers in 5G Era" in Chengdu. Together with Internet transformation experts, they explored the way for traditional enterprises to get customers in 5G Era and embraced 5G Era with a positive attitude.

This event is not only a strategic event for the brand upgrading of Beijing website construction in the 5G era, but also a partner conference for the whole industry in the digital economy era, attracting nearly 300 people from the media and business leaders.

At the event site, lecturers from Tsinghua and Peking University's chief executive classes, Wu Baofeng, an actual combat expert on Internet transformation of traditional enterprises, and senior enterprise product designers Lv Yulong and Hu Guangbin shared with the vast number of small and medium-sized enterprises the low-cost ways of obtaining customers in the cold winter and the practical strategies of domestic and foreign trade enterprises.

 

Policy blessing, foreign trade enterprises to meet the "sea" new opportunities

The layout of overseas markets has become a new path for many traditional foreign trade enterprises to expand their business. According to the survey data of the China Cross-border E-commerce Research Center of the General Administration of Customs of China, the transaction amount of China's cross-border e-commerce is increasing year by year. In 2018, China has become the world's number one cross-border trade country, with SMEs contributing 50% to foreign trade growth.

On the one hand, it benefits from China's foreign trade policy. Since November 2018, China has not only increased the export tax rebate rate, but also reduced the export customs clearance time and customs clearance verification procedures by 1/2. On the other hand, it benefits from the promotion of China's "the belt and road initiative" policy. At present, the circle of friends of China's Belt and Road Initiative has expanded to 122 countries, 29 international cooperation organizations, and has established route links with more than 600 ports, and the maritime connectivity index has jumped to the first in the world.

The best time for traditional foreign trade enterprises to open the foreign trade market has come.

However, the overseas access of traditional foreign trade enterprises is full of thorns. Senior product designer Hu Guangbin said at the conference: "At present, foreign trade companies have high cost, low efficiency and poor management of overseas customers. For example, during the product promotion period, the coverage of users is not accurate enough and there are too few ways to obtain customer information. During the product display period, it is difficult to gain the trust of buyers due to the large amount of cross-border transactions and high risks of enterprises. During the marketing transformation period of products, the documentary cycle for manually following up email inquiries is long and the negotiation cost is high. In terms of customer management, due to the lack of effective management of teams and customers, this leads to chaotic business management and many customer losses."

 

Data-driven, Chinese enterprise portal cloud opens the door to foreign trade enterprises.

The Beijing website has been deeply cultivated in the enterprise service market for 20 years, and has accumulated a set of enterprise life cycle service solutions with the core of "marketing digitalization → transaction digitalization → customer operation digitalization. In the constantly innovating foreign trade market environment, Beijing website construction actively implements the mission of "enterprise digital peer" and creates a set of digital marketing solutions for foreign trade enterprises in urgent need of transformation and upgrading.

In view of the problems of inaccurate flow and difficult access to business opportunities in the promotion period of foreign trade products, Beijing website construction puts forward a solution for the promotion of foreign trade products on Google website. As the world's first website in search, display, video and mobile, Google can help products achieve budget control, time control, geographic location control and language control.

At the same time, the construction of 0.35 billion major trade customs data and 30 million European and American enterprise data on the Beijing website can also help foreign trade enterprises to take the initiative to obtain customers with big data and realize accurate positioning of users.

According to the survey data, the response speed of foreign trade enterprise portal increases by one second, the conversion rate of page visitors will drop by 20%. At the same time, with the increasing convenience of mobile terminals for customers in the 5G era, 80% of B2B customers will use mobile phones to access enterprise portals at work. In view of these trends, the responsive portal proposed by Beijing website construction can not only improve the portal response ability of foreign trade enterprises, but also be more suitable for foreigners to browse in the face of the localization design and localization translation of overseas users.

In the aspect of social customer management of foreign trade of Chinese enterprises, the dual linkage mode of precision marketing of portal marketing mail can realize accurate customer management in the 5G era. Among them, portal marketing includes active website customer service pop-up windows, real-time inquiry clues follow-up and other forms, while email precision marketing realizes the full-cycle management of customers by setting customer tags, customer behavior and other data, taking the scenario as the starting point.

In the 5G era, the way for foreign trade enterprises to obtain customers overseas is the core issue for their survival and development overseas. The digital marketing solution for foreign trade enterprises launched by Beijing website construction can not only tap the value of old customers, but also continuously drive the growth of new customers through SCRM, responsive portal display, email precision marketing and other forms.

"New era, new opportunities, new challenges", the China Enterprise Portal Cloud National Roadshow not only reflects the determination of Beijing website construction to explore the way of obtaining customers in the 5G era for traditional enterprises, but also opens up a new situation of active customer acquisition, precision marketing and customer cycle management for traditional enterprises.

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